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The unsexy story on opening a sex shop in Detroit

There’s a warehouse on a quiet side street in Detroit’s North End neighborhood. Bland on the outside, you’d miss the unassuming building if you drove by it.          

Zoe Ligon, 25, stood in the middle of the warehouse and took in her inventory: carefully crafted and curated adult toys. Cardboard boxes – some empty, and some in the stages of unpacking – are centered on the concrete floor. Products line one corner of the walls.


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