DDOT unveils new route system, new logo, free WiFI
ConnectTen links ten of the city's most-used routes; branding change rolls out through 2019
As the Detroit Department of Transportation weighs a potential fare change for riders between the city and suburbs, more changes are in store for the department as it unveils an upgraded route system, WiFi-enabled coaches and a new logo.
DDOT today announces ConnectTen, which adds 500 trips per week on ten key routes in the city, with 15-minute pickup frequency during peak service hours. Peak service hours from 6-9 a.m. and 3-6 p.m.
The move means a change in route numbers — but not the routes themselves — for some of the city’s most trafficked connections, including Grand River, Gratiot and Jefferson. About 60 percent of DDOT riders use the ten routes already. One route, the Crosstown, adopts a new name: Warren.
Two of the routes migrating to ConnectTen, Vernor and Greenfield, will now run 24/7, bringing the total number of 24/7 routes in the city to 12.
DDOT’s longstanding logo, the bauhaus-style green-and-yellow icon, gives way to a modern logo with two letter D’s next to a period. The new branding extends to bright green exterior wraps, with white and gold rays extending from the Spirit of Detroit logo. While the new logo will be used immediately, the wraps will be gradually rolled out on buses over the next year. And in a first for the department, free WiFi will be enabled on ConnectTen buses by the end of September.
The route number changes are as follows:
49 Vernor becomes 1 Vernor
37 Michigan becomes 2 Michigan
21 Grand River becomes 3 Grand River
48 Woodward becomes 4 Woodward
48 Van Dyke/Lafayette becomes 5 Van Dyke/Lafayette
34 Gratiot becomes 6 Gratiot
45 Seven Mile becomes 7 Seven Mile
14 Crosstown becomes 8 Warren
25 Jefferson becomes 9 Jefferson
22 Greenfield becomes 10 Greenfield
Because new route numbers already exist for some routes, the following route number changes also go into effect:
7 Cadillac/Harper becomes 67 Cadillac/Harper
9 Chalmers becomes 68 Chalmers
10 Chene becomes 52 Chene